Description
HBO/SOPRANOS "ARM"
Unconventional/guerrilla advertising: The assignment was to promote and create buzz for HBO's award winning hit series The Sopranos. A life-like arm was made to look just like that of an assassinated mafia hit man. The arms were then affixed to the trunks of Taxi cabs to create the impression that an actual body was stuffed inside. A bumper sticker with the Sopranos logo and call-to-action was stuck beside the arm to pay off the series.
HBO/SOPRANOS "CEMENT SHOES"
Unconventional/guerrilla advertising: The assignment was to promote and create buzz for HBO's award winning hit series The Sopranos. Actual cement shoes were made containing boots molded into cement. The cement shoes were placed in display windows of several high-traffic shoe store locations around the city. A custom plaque engraved with The Sopranos logo and call-to-action was placed beside the cement shoes to pay off the series. (FYI: The use of cement shoes is a traditional and historic mafia method of body disposal)
Art Director
Frank Anselmo, Jayson Atienza, Frank Anselmo, Jayson Atienza
Client
Guinness, Hbo/the Sopranos
Copywriter
Jayson Atienza, Frank Anselmo, Jayson Atienza, Frank Anselmo
Creative Director
David Lubars, Gerry Graf, David Lubars
Designer
Frank Anselmo, Jayson Atienza, Frank Anselmo, Jayson Atienza
Description
FEDEX "CROSS"
Poster: The assignment was to announce Fedex's proud affiliation with the American Red Cross. After completely opening up a FedEx cardboard box and laying it flat, a symbol identical to that of the Red Cross's logo magically appeared.
Description
NYPD "WALLET"
Unconventional/guerrilla advertising: The assignment was to create an outdoor piece of communication that would attract potential recruits to the NYPD. Actual wallets were scattered around college campuses and city parks. When pedestrians picked up the wallets and opened them, they were surprisingly greeted with a warm message from the NYPD which was printed on custom stickers which were affixed inside the wallets.
Description
HBO "COUCHES"
Outdoor Billboard: A gigantic three-dimensional, working television was erected above a busy intersection where people which appeared to be real were on the roof of the building above the television, lowering their couches with ropes so they can sit in front of the television and watch the HBO cable network.
Description
NEW JERSEY DEVILS "RINK"
Newspaper: The assignment was to announce and celebrate the New Jersey Devils win of the Stanley cup. The home rink was retouched into the shape of the Stanley Cup trophy with the message "Stanley Cup Champions."¯
