Description: Featuring the work of 2x4, this exhibit was the third in SFMOMA's acclaimed Design Series. The design intent was to eschew the typical graphic design exhibition model of framed posters with books in glass cases, and take over all available surfaces. Projects were divided into side by side scrolls, running the full height of the space, while also seeping into other adjacent spaces of the museum. A wallpapered vitrine was also designed to house a collection of book dummies.
Description
Featuring the work of 2x4, this exhibit was the third in SFMOMA's acclaimed Design Series. The design intent was to eschew the typical graphic design exhibition model of framed posters with books in glass cases, and take over all available surfaces. Projects were divided into side by side scrolls, running the full height of the space, while also seeping into other adjacent spaces of the museum. A wallpapered vitrine was also designed to house a collection of book dummies.
Art Director
Design: 2x4
Client
San Francisco Museum Of Modern Art
Copywriter
Curator: Joe Rosa
Creative Director
Susan Sellers
Designer
Glen Cummings, Eva Eklof, Israel Kandarian, Lisa Maione
Description
This is an environmental graphics program that coincided with Polshek Partnership's renovation of the Brooklyn Museum entrance lobby. The intention here was to infuse a layer of technology and accessibility to the new space that would accompany the newly designed identity and architecture.
Art Director
Design: 2x4 (use This Instead, Please)
Description
This was an identity and print program for a new architecture firm. The logo was generated from a field of slabs, resulting in a form that can be stretched and pulled to whatever the size the print program required. The malleable nature of the logo was an attempt to embody the tumultuous practice of a young design firm, as well as it's multifaceted capabilities.
Art Director
Design: 2x4 (use This Instead, Please)
Description
These motion pieces were designed for a very low resolution, but extremely large 3-story LED screen in the new Peter Marino-designed Chanel store on 57th Street. With graphics ranging from abstract moire patterns to the movement of snow falling from the sky, the challenge here was to make sensual yet recognizable movements for what is essentially a 16x54 pixel screen.
Description
The City of Seoul recently commissioned several designers to design and fabricate a test sign for the main commercial strip in downtown Seoul. The city's concern was that signage all over the city was haphazard and lacking in design guidelines. This pilot, eschews the idea of the orthogonal grid, and inserts a new DNA for city signage that has infinite formal variation and vantage points. The hope was to embrace the already vibrant language of the city.
PERSPECTA 35 "BUILDING CODES": THE YALE ARCHITECTURAL JOURNAL
Role Designer
Description
Perspecta 35 (The Yale Architectural Journal) focused on the notion of "codes" in all it's various forms within the field of architecture. A more classical design for the "texts" were interspersed with smaller individually designed inserts of "essays and manifestos" that utilized already existing graphic design codes.
Description
Commissioned by Knoll, the Field Theory line of textiles graphically expressed different urban conditions at different scales. Suburban exemplifies flatness and regularity. Exurban represents the clash at the edge of order. In addition to the textiles, a booklet, bag, postcards, and other materials for the product launch were designed in tandem.
