Description
Created as a visual representation of Ralph Lauren's signature runway shows, The Living Portrait animation captures not just the beautiful women and the clothing they wear, but also the entire world they inhabit. Explore the glamorous dreams Mr. Lauren creates through his clothing in a new, animated format which brings those visions to life in an entirely unexpected way.
Description
An animated short created for the Webby Awards was one of the finalists in Webby-In-Motion 2008. Deeply inspired by Herman Melville's classic, Moby Dick, sailing ships have been recurring theme in my personal work that represents society as an enterprise. The puppets are painted with water color and animated in After-Effects.
Description
This site showcases the launch of Ralph Lauren Watches Collection. The site is created usind various tools including Autodesk Maya, Adobe After Effects, and Papervision.
Description
Launched at the Chicago Ralph Lauren store on Michigan Avenue, this interactive experience brought new meaning to the term window shopping.
Customers could explore the high-tech performance world of RLX clothing and shop through a touch screen mounted outside of the store - 24 hours a day. Editorial moments including ski tips, live weather and snow conditions and style advice were married seamlessly with commerce in an exciting new visual format that evoked both the technical and style facets of the RLX brand.
Description
View highlights of the Ralph Lauren Fashion show. The app features interactive lookbooks, highlight videos, behind the scene pictures and the making of videos.
Description
Promotional Site for the launch of Ralph Rocks fragrances. The site uses 3d rendered flv transitions to move from one section to the other.
Description
RalphLauren.com is the online retailer of Polo Ralph Lauren. Addition to offering our customers access to the full breadth of Ralph Lauren apparel, accessories and home products, the site features quarterly online magazine; RL Magazine, Style guides, and RL TV to reinforces the luxury image of our brands. The site averaged 2.6 million unique visitors a month. Yong Choe is the Design Director at ralphlauren.com. He works with a team of art directors, designers and developers to maintain and refresh site on weekly basis.
Description
This piece shows the process involved in this interactive video feature. From Yong Choe's sketch, a team of stylists and art directors created the scene and we have shot it with a motion controlled camera to record very specific paths of motion that all meet up at the exact same xyz coordinates. The end result is the interactive video where the user can choose the path between Men, Women, and Home to explore the scene. While watching the video, the user can either click on the item in the video or the thumbnail underneath to start shopping. **This piece was published in Holiday 2008 and no longer active because of its dynamic nature...(the products are no longer available). The link only shows the mock up.
