Description
Nike's 2007 Corporate Responsibility Report needed to communicate complicated information simply, and still be engaging. By creating a unique language that could work for both the often daunting charts in the 180 page PDF-only report, as well as massive PR efforts - from animation to environmental graphics - their goal of transparent reporting through design was achieved.
Description
When Super7 magazine changed its format from a quarterly magazine to a 300-page annual book, it was time to revisit the design. With as much attention given to the layout and flow as to the arduous tracking down of the collections, it once again demonstrated Super7's place in the world of Japanese toys.
Description
The 2008 campaign asks teenagers to stop and think about the little things that, combined with inexperience, can be the most fatal behind the wheel. Centered around "What do you consider lethal?," the campaign encourages teens to interact through items such as an accident probability wheel, t-shirts, posters, and a community focused website. The campaign is coupled by a series of honest and thoughtfully-filmed short documentaries about the impact left when a teenager dies in a car accident.
